Being the CMO (chief marketing officer) of Artbees, Maziar has been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130 000 user-base in the last 5 years. He’d like to share his experience of using lean methodology in all the marketing strategies he and his colleagues have employed in Artbees.
In the first part of his talk, he will explain the foundation of lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second part, he will explain the 8-step model used in lean marketing. In the third part, he will talk provide 12 lean practices to market a WordPress theme.
Following are the questions he will seek to answer in his talk.
- What is and what is not marketing?
- What is lean marketing?
- How to use feedback trio to evolve a product?
- What are 8 critical steps to follow in every lean marketing campaign?
- What is a good metric?
- How to do experiment in lean marketing?
- What to do when a campaign fails?
- What is the state of a healthy marketing campaign?
- What are the ways to reach virality?
- How to exert affiliate program to reach virality?
- What is the role of your public image in lean marketing?
- How to put licensing into use as a growth factor for your theme?
- What are growth hacking tips for WordPress theme producers?